Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s event.
TikTok will embed “TikTok Rugby Creators” within each of the six home unions with the aim of producing regular content on its platform throughout the year.
England, France, Ireland, Italy, Scotland and Wales face each other in the Guinness Men’s Six Nations during February and March and in the T
…. to be continued
Read full article at the Original Source
Copyright for syndicated content belongs to the linked Source : CampaignLive – https://www.campaignlive.co.uk/article/womens-six-nations-secures-first-title-sponsor/1738627