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WWDhas learned that Louis Vuitton will be announcing a partnership with the NBA at a soon-coming cocktail party in Paris.
This is not the first time that LV has celebrated its passion for sports, having recently made the 2019 Davis Cup Trophy, a trophy case forLeague of Legends, and dipping its hand into sporting goods with the likes of its monogrammed rugby ball.
The French fashion house sent out a save-the-date invitation to a cocktail event at its flagship on Avenue Montaigne in Paris on January 22. Louis Vuitton’s invitation depicted the outline of a basketball court with its insignia glowing in the middle, almost referencing a basketball itself.
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