Rugby Learn which countries will hit it out of the park in the OTT sports arena

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Preferences for specific sports can differ vastly throughout the world. UK viewers get their kicks from watching intense games of rugby, hockey dominates in Canadian culture, and cricket remains a hit in India.

However, one constant can be guaranteed: the fervent enthusiasm of sports fans everywhere who are hungry for anywhere, anytime access to the games of their choice.

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Viewers around the globe will continue to keep their eyes glued on sports footage for hours at a time on their favorite devices, which serves as a unifying agent among those of varying backgrounds. This will also translate into sticky marketing tactics, as adept marketers make a play to win over an already captivated audience.

eMarketer has put together the reportSports OTT Landscape 2019that offers insight into the future of sports vie

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