Ben Smith TV ad: New York Lottery: Special Delivery

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The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air-when anything seems possible, including winning. To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, ‘Special Delivery.’ The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy wi

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