Sonny Bill Williams not comfortable being compared to David Beckham and LeBron James

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New Toronto Wolfpack star Sonny Bill Williams has admitted he is not comfortable being talked about as a brand or likened to David Beckham and LeBron James.

Upon signing for the Canadian club on 7 November, chief executive Bob Hunter said: “Sonny is a phenomenal athlete and we believe he is rugby’s LeBron James and his addition to our league is comparable to when David Beckham joined LA Galaxy.”

On Thursday, Williams faced the media for the first time at Arsenal’s Emirates Stadium alongside Toronto head coach Brian McDermott and CEO Hunter.

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The 34-year-old is expected to increase the popularity of the sport and Super League and is aware of his standing, but he is more focused on his role in the team.

“For me to say, I don’t like being compared to David Beckham and LeBron James, that doesn’t mean I’m trying to shy away from pressure, it just means I don’t see myself as some big, massive star like that,” Williams said.

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