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O2 has marked the launch of its revamped pay-as-you-go service with a 20-second spot by VCCP.
“Say hello to Pay & Glo,” the ad begins, as young people wearing neon make-up dance in the background.
This comes alongside a series of digital ads highlighting the service as “the brightest bits of O2”.
The work was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Warren Du Preez and Nick Thornton Jones through Immortal Films. Media is handled by Team O2, Havas.
“Our new Pay & Glo campaign highlights how our new and improved ‘big bundles’ offer the freedom and flexibility of being contract free while still being a
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