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ANALYSIS:Are the All Blacks too obsessed with social media, and could that have distracted them at the Rugby World Cup?
While World Cup finalists England and champions South Africa were mostly asleep on social media, the All Blacks had a loud party.
It may be laughable to suggest social media was the difference between making the final or not, but could constant use of social media have stolen some focus from the task at hand?
The All Blacks were heads above the rest of the world rugby teams in their social media offerings to fans, at this Japan 2019 Rugby World Cup.
Social love was spread across most of the All Blacks Instagram and Twitter accounts for adoring fans and rugby opposition to see.
* Eddie’s message before ABs rout
* Sports Minister: ABs are a credit
* Why world game needs Boks win
* Deans: Time for the mental game
* Kiwi punters get behind England
* Could Rennie’s past haunt him?
* Enough with the All Blacks tears
* Stephen Jones: Haka is bonkers
* RWC results and pool standings
It has gained them popularity and likes around the world – and the hearts of those in Japan.
But England and South Africa gave away little on their social accounts in the six weeks since the World Cup began.
Winning South African coach Rassie Erasmus placed a hold on his players using social media until the job was done. Now the team can proudly celebrate.
All professional athletes need down time off the field to do what they want, be it shopping, golf, or sing alongs.
Many of the All Blacks’ squad are under 30, and it is a natural for males of this age and in the limelight to share the fun moments.
However, first second and third – South Africa, England and New Zealand – had different social media results.
Springboks coach Rassie Erasmus has taken the social media trend so seriously he put a loose ban on his players using it.
He steered players from social media to refocus on playing for their country.
Erasmus, himself, was one of the more colourful coaches on the team’s social account Bok Rugby, often keeping fans updated and delivering one last thank you on the eve of the final.
Captain Siya Kolisi praised Erasmus’ leadership and said the players no longer focus on building their social media profiles, but on performing well.
“In the past, we tried to build ourselves by our social media, and all those kinds of
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