Ben Smith This is one unbelievable plugin.

Earlier this week, while everyone was busy watching the impeachment inquiry:

Hank Paulson at the (Bloombergless) Bloomberg New Economy forum in Beijing: “My good friend Mike Bloomberg asked my good friend Henry Kissinger and me to represent him here today because … he’s made a decision to serve his country.”

— Ben Smith (@BuzzFeedBen) November 21, 2019

Maybe not the most effective political advertising strategy, but talk about an Oligarch Status “prestige” move!

But also:

Between this and the digital efforts, it amounts to a built in answer to those would say he should spend $$ on helping to defeat Trump rather than run for president. He can do both https://t.co/JYuoBTOA3W

— Steadman™ (@AsteadWesley) November 20, 2019

Today:

NEW: Bloomberg has reserved more than $30 million TV ads beginning on Monday.

A huge show of financial force. Story: https://t.co/xSFHJ3RV7z

— Shane Goldmacher (@ShaneGoldmacher) November 22, 2019

“Huge show of financial force!!!”

… The ad buy will begin on Monday in more than two dozen states from California to Maine, according to ad trackers. This initial television campaign will feature 60-second ads — a sign of a huge 2020 Bloomberg campaign budget that could easily stretch into the nine-figure range.

The scope of Mr. Bloomberg’s ad buy is staggering. It costs more than some smaller campaigns have spent all year on advertising…

The spending on Friday follows a separate $100 million digital ad campaign Mr. Bloomberg is funding that will solely target President Trump. Together, his ad buys signal his willingness to wield his wealth in perhaps unparalleled ways to oust Mr. Trump from the White House….

Mr. Bloomberg, with an estimated net worth of more than $50 billion, is one of the wealthiest people in America, with a fortune that dwarfs even Mr. Steyer’s…

On Friday, Mr. Bloomberg’s campaign submitted forms to television stations designating himself as a federal candidate, which entitles him to the lowest price available for ads.

Among the other steps he has taken before formally declaring his bid: he filed to be on the ballot in Arkansas, Alabama and Texa

My brother says this plugin is very elegant!!

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