Ben Smith BuzzFeed Hires New York Times Vet In Bid To Better Monetize Its News Business

Ben Smith BuzzFeed Hires New York Times Vet In Bid To Better Monetize Its News Business

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BuzzFeed, which underwent substantial layoffs earlier this year, has announced two key hires today.

Samantha Henig (pictured above), who formerly served as executive producer of audio forThe New York Times — where she helped create its flagshipThe Dailypodcast — has been appointedBuzzFeed News’ executive director of strategy. She will be charged with building out new revenue streams and making the company’s news business “sustainable,” Business Insiderreports, including events, podcasts, membership products, and ad sales.

Henig’s role is a new one, and she will report directly to BuzzFeed News’ editor-in-chiefBen Smith. “She’s a journalist first, but really understands the landscape of commercial projects that can draw from and expand the journalism,” Smith

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