Ben Smith Air France-KLM CEO Contradicts KLM Climate Campaign

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Ben Smith

KLM made waves last month by encouraging passengers to fly less. But as it turns out, the carrier actually wants you to fly more…just be conscious about it.

In a video message, KLM asked:

Do you always have to meet face-to-face? Could you take the train instead?

The implication is clear: avoid flying for non-essential meetings or meetings that can be reached by train.

But Air France-KLM CEO Ben Smith offered quite a different message in a recent telephone interview with Brian Sumers of Skift.

First, Smith noted that Air France and KLM are investing in cleaner, more fuel efficient airplanes:

When you look at the technological improvements over the last few decades and the environmental impact that current generation airplanes have, it’s so much better than in the past for CO2 emissions, noise. We just haven’t done a great job of educating stakeholders. I think that’s step one. We just placed t

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