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Rugby Air New Zealand Rebrands As “Air All Blacks” For New Safety Video

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Rugby Air New Zealand Rebrands As “Air All Blacks” For New Safety Video

Rugby This is one fancy addon!!

Rugby

Rugby Air All Blacks

Air New Zealand is known for their innovative safety videos. Most of my favorite safety videos were produced by them, though with the number of videos they’ve had, I can’t say that I loved all of them.

For example, Air New Zealand’s last safety video was so bad that the airline ended up pulling it early due to complaints. Now, they did formally deny that was the reason, and said that the decision was based on “a new campaign to stimulate domestic travel and promote tourism to Northland.”

Anyway, Air New Zealand has just released their latest safety video, called Air All Black. This happens to also be their 10 year anniversary of making quirky videos. The safety video is in support of the country’s rugby team during the 2019 season, as they prepare for Japan in September.

As the airline describes the video:

All Blacks Head Coach Steve Hansen along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video which takes viewers to the headquarters of “newly established airline” Air All Blacks where ideas for the airline’s first safety video are being discussed.

After insisting on being the next Air New Zealand spokesperson after travelling with the airline in 2017, Suits actor Rick Hoffman also features in the video, as well as leading Kiwi actor Cliff Curtis.

Building on the airline’s twenty-year partnership with New Zealand Rugby, the video also stars

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