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Air New Zealand had a good run. After 79 years in operation, the airline is changing its name. Henceforth, New Zealand’s favorite airline will be known as Air All Blacks, an homage to the nation’s champion rugby team.
“Not many brands are brave enough to change their name,” Jodi Williams, Air New Zealand’s general manager of global brand and content marketing, wrote in an email toFast Company. She explained that the airline’s intention “is to embrace [its] kiwi pride and share a message about the power of rugby, and sports in general, to bring nations and cultures together.”
Don’t try to book a ticket on Air All Blacks, though. The name change is part of a new airline safety video, the latest in Air New Zealand‘s long history of making airline safety videos that travelers actually want to watch. Its first safety video, “Bare Essentials of
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