SKY share price could rise on Rugby World Cup deal

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The SKY Network Television Ltd (ASX: SKT) share price could climb higher this morning after the network announced a new deal for the Rugby World Cup 2019.

What did SKY announce this morning?

Spark Sportand SKY announced that commercial premises that want to show Rugby World Cup (RWC) 2019 will be able to buy access to a Spark Sport pop-up channel on their SKY decoder.

This is in addition to Spark Sport’s existing offer to commercial customers to stream RWC matches from the Spark Sport app over their broadband connection.

According to the announcement, this option gives both consumer and commercial customers access to all 48 matches live and on-demand, plus access to a range of highlights and archive matches.

Additionally, from today, SKY commercial customers can buy access to a Spark Sport RWC pop-up channel through SKY, which includes all 48 matches live.

SKY said that commercial customers can access the pop-up channel for a one-off cost at commercial rates, and while rates are confidential, they reflect the quality and scale of the event.

Under the terms of the partnership, Spark will cover the costs of SKY establishing the pop-up channel and will receive all related revenue from SKY commercial customers.

David Chalmers, Executive Lead for Spark Sport, explained, “After testing in a wide range of commercial envir

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