All Blacks unveil most fashionable jersey yet

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The All Blacks unveiled their new jersey for the Rugby World Cup 2019 this morning, revealing a name that is highly regarded in the fashion world.

Adidas Y-3, the influential collaboration between sportswear giant Adidas and Japanese designer Yohji Yamamoto, has been revealed as the designer behind our national rugby team’s official jersey, in the lead up to the Rugby World Cup in Japan from September 20 – November 2.

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This will be the most fashion-led World Cup kit for the All Blacks to date and highlights the growing synergy between sportswear and fashion currently making an impact in the collections of several brands and designers at both luxury and mass level.

“We wanted to create a jersey that brought together Japanese and Maori cultures,” explains the designer. “The design features hand-drawn koru and fern motifs in a celebration of Maori culture. It has been a privilege to work on such a major project and I wish the team the best of luck in the tournament.”

Iconic Japanese fashion designer Yohji Yamamoto at his Adidas Y-3 spring 2019 show. Photo / Getty Images

The collaboration between Yohji and Adidas has revolutionised the fashion industry since the designer approached Adidas in 2001, debuting its first designs in Paris in 2002, combining technical sportswear with Yohji’s signature Japanese aesthetic which often explores streetwear, volume and sharp tailoring.

Currently stocked at local designer boutique Zambesi, owner Elisabeth Find

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