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For the 2019 Rugby World Cup, adidas and New Zealand Rugby pay homage to both Maori and Japanese cultures with the unveiling of its new All Blacks jersey designed by Y-3‘s legendary Japanese designer Yohji Yamamoto.
Yamamoto’s says, “We wanted to create a jersey that brought together the Japanese and Maori cultures. The design bears hand-drawn koru and fern motifs in a celebration of Maori culture.”
The innovative design on the All Blacks jersey features key technological elements including the use of seamless, woven technology. The jersey’s construction was fully automated which aims to provide an unparalleled fit, strength and speed, and is 25 percent lighter than previous designs.
As with previous Rugby World Cup jerseys, the RWC trophy
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